SKITBAY specializes in helping Chinese brands expand into international markets through a range of services including globalization of visuals and brand story, creating cost-effective logistics solutions for fast delivery, building customer service teams for overseas markets, and developing digital advertising strategies on platforms like Facebook, Instagram, Reddit, TikTok, and Google Ads.

SKITBAY aims to position its clients as premium brands with compelling stories to avoid being perceived as low-quality, cheap brands. They avoid engaging in price wars typical of platforms like TEMU and SHEIN by focusing on quality and a strong community of fans.

SKITBAY uses strategic digital ad placements and AI tools to maximize return on ad spend (ROAS) while keeping labor costs low. They focus only on social media platforms that provide high ROAS, ensuring efficient marketing.

Victor Doan: A French-born Chinese with 20+ years of e-commerce experience, particularly in Shopify and cross-border marketing.

Spark: The former CTO of SHEIN, who has experience in developing tech stacks and optimizing operations with the latest software.

Simon Cai: A Swedish-born Chinese with 5+ years of D2C e-commerce experience in China and overseas, known for optimizing e-commerce operations for brand flagship stores.

SKITBAY leverages independent websites as well as global e-commerce platforms for market entry, with an emphasis on social media platforms with high engagement and ROAS, such as Facebook, TikTok, Instagram, Reddit, and Google Ads.

By developing compelling brand stories, SKITBAY helps clients build a premium brand perception. Their strategy focuses on quality content, engaging storytelling, and a strong fan base to differentiate brands from competitors that focus solely on low prices.